Volume 4 – Issue 3 [ July-September 2026 ]
International Journal of Technology, Management and Social Sciences (IJTMSS)
Articles
1.
ADOPTING IOT-DRIVEN DECISION SUPPORT SYSTEM FOR ORGANIZATIONAL PERFORMANCE: CHALLENGES, OPPORTUNITIES AND A WAY FORWARD
Komal S. Kadam1 , Dr. Shubhangi M. Potdar2 1-9
2.
BRIDGING THE GAP BETWEEN ACADEMIA AND INDUSTRY THROUGH AI-ASSISTED PROJECT-BASED LEARNING: A PROTOTYPE-BASED APPROACH
Vaishali P. Patel1 , Tanmay M. Pansare2 10-16
3.
EMPLOYABILITY UNLEASHED: BRIDGING THE GAP BETWEEN ACADEMICS AND INDUSTRY USING THE AIM-BRIDGE FRAMEWORK
Nilima Mondhe 17-22
4.
A COMPREHENSIVE STUDY ON DISRUPTIVE INNOVATION IN CHENNAI’S STREET VENDING ECONOMY: NEW-GEN VS. TRADITIONAL ENTREPRENEURS – CHALLENGES, CONSUMER SHIFTS AND STRATEGIES
Raghavi Natarajan1 , C. Abhinaya2 23-30
5.
MSMES AS DRIVERS OF ECONOMIC GROWTH IN INDIA: AN EMPIRICAL STUDY
Dr. Spoorthi Patil1 , Dr. Archana Kinagi2 31-39
6.
A STUDY OF ARTIFICIAL INTELLIGENCE IN DIGITAL ADVERTISING FOR WOMEN FASHION BRANDS IN MUMBAI CITY
Dr. Ashwini Arte1 , Devesh Shetye2 40-48
7.
A STUDY ON INFLUENCE OF ARTIFICIAL INTELLIGENCE ON MICROFINANCE FOR SMES IN MUMBAI
Dr. Ashwini Arte1 , Hiral Desai2 49-55
8.
A STUDY ON AWARENESS OF DIGITAL PAYMENT METHODS AMONG POSTGRADUATE STUDENTS
Suresh Shivaji Takale1 , Dr. Rahul Manjare2 56-61
9.
AI FOR SUSTAINABLE & SMART MANAGEMENT: A COMPREHENSIVE RESEARCH STUDY: OPPORTUNITIES, CHALLENGES & FUTURE DIRECTIONS
Ashwiinii A. Paatil1 , Dr. Smita Vedpathak2 62-69
10.
SMART TECHNOLOGIES AND WOMEN ENTREPRENEURS: BUILDING HUMAN – CENTRIC BUSINESSES UNDER INDUSTRY 5.0
Dr. Vaishali Sharma1 , Amitabh Kumar2 70-76
11.
A STUDY ON IMPACT OF DIGITALIZATION ON INDIA’S DEVELOPMENT
Dr. Ajay Verma1 , Dr. Savita Choudhary2 , Tarun Sharma3 77-84
12.
EXAMINING THE PHYGITAL CONSUMER AND AI-DRIVEN MARKETING STRATEGIES FOR INCLUSIVE AND SUSTAINABLE GROWTH IN INDIA
Dr. Atul Gupta1 , Tarun Sharma2, Dr. Savita Choudhary3 85-91
13.
THE ESG PARADOX: EVALUATING SUSTAINABILITY AND MASKING REALITY
Dr. Savita Choudhary1 , Dr. Atul Gupta2, Dr. Ajay Verma3 92-98
14.
ROLE OF ARTIFICIAL INTELLIGENCE IN SUSTAINABLE BANKING IN INDIA
Tarun Sharma1 , Dr. Ajay Verma2, Dr. Atul Gupta3 99-106
15.
USE OF ICT TOOLS AND LEARNING RESOURCES FOR QUALITY EDUCATION ENHANCEMENT BY FACULTY MEMBERS OF MANAGEMENT INSTITUTIONS
Dr. Sambhaji B. Sawant1 , Neetta Kulkarni2 107-117
16.
UNIVERSITY LIBRARIES AS CATALYSTS FOR RESEARCH PROFILING: AN ANALYTICAL STUDY OF VIDWAN DATABASE REGISTRATION AND INFLIBNET SERVICES IN INDIAN HIGHER EDUCATION
Jyoti Pandurang Tangadpalle1 , Dr. Ramdas B. Tekale2 118-125
17.
ASSESSING THE FEASIBILITY AND RELIABILITY OF RESEARCH INSTRUMENTS: A PILOT STUDY OF FARM POND BENEFICIARY FARMERS IN NASHIK AND AHMEDNAGAR DISTRICTS
Yogesh Laxman Aher1 , Dr. Nitin Sopan Bhand2 126-136
18.
BEYOND UNIVERSALITY: A CRITICAL REVIEW OF UNIVERSAL BASIC INCOME AND DESIGN-CONTINGENCY FRAMEWORK
Anshumaan Dwivedi1 , Dr. Gajendra Kumar Sahu2 137-146
19.
GENERATIVE ARTIFICIAL INTELLIGENCE AND MANAGEMENT 5.0: ADVANCING SUSTAINABLE ORGANISATIONS THROUGH HUMAN – CENTRIC DIGITAL TRANSFORMATION
Abhishek Birjepatil 147-154
20.
ROLE OF ONLINE ADVERTISING IN PROMOTING SUSTAINABLE HOSPITALITY PRACTICES: A STUDY ON HOTEL AND CUSTOMER ENGAGEMENT
Dr. Rashmi Phirake 155-162
21.
YOGA AS A WORKPLACE WELLNESS STRATEGY: EXAMINING ITS ROLE IN REDUCING BURNOUT AND ENHANCING EMPLOYEE RESILIENCE
Dr. Veerdhaval Ghorpade1 , Vaishnavi A. Shinde2 163-169
22.
URBAN SPRAWL AND LAND USE DYNAMICS IN THE ERA OF RAPID URBANIZATION: CHALLENGES AND OPPORTUNITIES
Prabhat Ratnu 170-179
23.
BEAUTY PARLOUR INDUSTRY AND WOMEN’S EMPLOYMENT IN BIHAR: OPPORTUNITIES, CHALLENGES AND PROSPECTS FOR ECONOMIC EMPOWERMENT
Dr. Ritika Gautam1 , Dr. Jaspreet Kaur2, Preti Kumari3 180-189
24.
DIGITAL PRIVACY AND SURVEILLANCE IN INDIA: CONSTITUTIONAL CHALLENGES TO ARTICLE 21 IN THE MODERN ERA
Jaswinder Kumar1 , Dayabir Singh2, Dr. Ravinder Kaur3 190-199
25.
ARTIFICIAL INTELLIGENCE, COMMUNITY PARTICIPATION AND SUSTAINABLE TOURISM: A POLICY FRAMEWORK FOR AI-ENABLED INCLUSIVE DESTINATION GOVERNANCE
Vijay R. Suradkar 200-206
26.
HR ANALYTICS AS A STRATEGIC TOOL FOR ENHANCING EMPLOYEE ENGAGEMENT AND WORKPLACE PRODUCTIVITY
Shona Shaktivel1 , Dr. H. Kalaiarasi2 207-213